Suitfluencer
All stories

The founder story

I built Suitfluencer because LinkedIn kept falling off my list.

Building businesses gave me plenty to talk about. Finding the time, the angle and the words to post about it was another story.

Georg Roch at work, photographed for Roch Media

Plenty to say. One more thing to do.

I build and test AI systems in my own businesses. At Roch Media, that means working on the processes, tools and decisions that shape how a company operates. Those experiences often contain something useful for someone else.

I knew I should share more of that on LinkedIn. But knowing it matters doesn’t make it happen. There’s the question of what is worth a post, the blank page, the wording, and the time it takes to get something ready. Client work usually wins.

The brief was simple: handle it for me.

I wanted to hand over the editorial work. Someone who could learn how I write, notice the useful stories in what I’m doing, and come back with a post worth putting my name on.

That became the brief for Suitfluencer. Start with my existing writing and experience. Collect the material. Find an angle. Prepare a draft. Check it. Bring in a human editor before it reaches me.

A finished post is an easier starting point.

The first version brings the work to one place: a post to review, a simple way to ask for changes, and the option to add a thought when I have one. I can respond to something concrete instead of beginning with an empty document.

Sometimes the missing ingredient is my opinion. A specific, optional question is easier to answer than ‘what would you like to post about?’ That answer becomes material for the next draft.

Built around a problem I know firsthand.

Suitfluencer is still in early access, and I’m its first test user. The idea I’m testing is straightforward: a thoughtful LinkedIn presence should fit around the work you already do.

Your experience is the starting point. The editorial work is ours.

YOUR STORY, NEXT.

Let us take it from here.

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